Real Estate Websites

Posted on June 13, 2007
Filed Under Design, Real Estate News |

“Real Estate Websites”

Forget all you have assumed about Real Estate Website development and consider just a few quick pointers.

70% of all home buyers search for their home online

According to a wide variety of webmaster guru’s on the web, as much as 70% of all new homes being sold were first searched for and reviewed on the internet.

Home buyers search on an average of 5 websites

A San Diego Realtor I spoke with said that his site retains more people per statistical capita than the national norm. According to experts, the average home buyer searches for listings on 5 separate sites before taking action and contacting a Realtor. My client states that three simple sentences can retain home shoppers on your website long enough to take action. Details on The Brokers Edge.

Home buyers want details, but you wont provide them

Studies show that many people seeking to locate a home online usually wont bother to register on a site unless they can benefit from a specific call to action. Techniques most commonly employed by Realtors is to provide listings with only partial details on homes and properties where additional information can be seen once registered. The call to action, “register to see address” or other details seeks to weed out curiosity seekers and increase the agents chances at more qualified prospects. Other incentives to registration include free documents and or guides that have a perceived or special value to be made only to registered members. I’ll cover this in the article “Top 10 prospect generators” next week on The Brokers Edge.

People judge a book by its cover

I’m the first to admit I’ve seen tragically ugly sites pull in millions in sales while graphically beautiful sites sit stagnant and eventually die. Such is almost clichÃ© but none the less true as we see sites that are tragic to look at, generate unbelievable sales volumes. Does appearance matter? I think the reason simple sites are so appealing is they are not overwhelming and you can always spot someone trying to overdue it when they make their real estate site look more like a portal or the jack of all trades. Such sites are almost never successful.

Attractive designs however are usually perceived as high quality and tend to depict authority from appearance and rich informative content. Maybe the key to good design is as simple as that ugly site but as beautiful as, well, that beautiful site. Don’t you love it when a plan comes together.

I’ll be writing on this and FSBO marketing success on The Brokers Edge.

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Real Estate Websites