Nancy Etcoff - Survival of the Prettiest

Posted on July 11, 2007
Filed Under Real Estate News |

Appearance is Golden!

I keep a handful of only 5 or 6 books I like to re read over time in order to gain new perspectives on subjects related to this industry of web design. One book in particular stood out recently as I begin to dig back in and evaluate the subject of Beauty and its power to motivate and influence. As you may already know or understand, beauty by itself has the power to influence without any assistance what soever.

Worthy of reading time and again, the well thought out exploratory examinations of beauty in Nancy Etcoff’s book “Survival of the Prettiest” reveals many insights applicable to those in web design. Unlike similar books that boast superficial ideologies about beauty, Nancy Etcoff’s book explores the subject from a psychological as well as social aspect fully articulating the history and influence beauty has on people.

Although beauty can be argued as superficial that characterization demeans the defining points almost to the point of cliche. Pickup a copy and examine it for yourself. I think you’ll be impressed with the content and writings.

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