Moving to Missouri - The Brokers Edge

Posted on September 4, 2007
Filed Under Design, Portfolio, Products, Real Estate News |

Joomla / OpenRealty / WordPress Websites are all ranking high

I’m excited about some of my the discoveries I have so passionately invested energies into. Its one thing for a person to draw conclusion and theories about search engine optimization having little or no experience as I so often see today being played out in forums on the subject. But its an entirely different thing to test, harbor, covet and experiment with techniques first hand that lends so much to a collection of winning formulas giving someone the ability to say that what they do isn’t just half wit theory, but something that actually works.

For nearly a year now I’ve planned on moving to Missouri where the offices of The Brokers Edge are located and have held off mainly because the UltimateIDX was in its third beta nearly ready for production release. Well with a renewed teaching contract and the UltimateIDX in production status, a brick and mortar office with a desk with my name on it calls to me.

Being an instructor, writer and freelance designer, my office gets to follow me around most the time as I pack my laptop to and from the college as well as meetings related to what I do. Teaching Photoshop or writing course ware is a fond passion as is design in general but The Brokers Edge presents an opportunity for me to do all three and never skip a beat. But this really fits in when I considered much of the information myself and Mark has been tabulating so it makes logical sense.

Today after confirming that better than 80% of my serious clients (those that take the internet serious) all rank in the top 10 for their search terms, I built a portfolio I had in standby ready to present these gems. Sometimes I wonder if It’s by luck or the grace of god that I’ve never had two clients in the same market for the same industry. I am just not sure how I would represent two competing sites with search engine optimization effectively. Thankfully The Brokers Edge has a formula that apparently works doing just that. Looking down my list I found that client websites I’ve built and or migrated from Advanced Access or Agent Image for example now rank #1 - #10 consistently and the tools we used were Joomla, OpenRealty, and WordPress. Granted severe hacks to OpenRealty were required to achieve this but they none the less work.

So why do I say “serious clients” other than the obvious? In the time I’ve been doing this business it still surprises me that a person would either not take the internet serious for Real Estate or when they do, they simply pay so much money to have me develop a site only to sit on it and let it do nothing but age. Aging a site is a good thing, sitting on it untouched is a bad thing. Serious Realtors, those that know, understand that according to the national averages, nearly ALL (80% - 90%) home purchases begin with searches online. Why then let a site sit stagnant?

Last Thursday I got a phone call from such a client that owns a site in Utah that I developed with the triplicate solution (Joomla - WordPress - OpenRealty) more than 18 months ago. Today I still see that the site has never received a PR and never indexed for a single term because the 9 agent blogs I built were simply NEVER used and the content is as old, cut-n-paste stagnant as can be. Tragic really because the energy that went into the site to provide the Turn Page Flash Real Estate Gallery, Real Estate Document Management, Online RTF document generator (custom mind you), an Integrated Innova Studio WYSIWYG editor with a half dozen content layout templates that should have made publishing a snap. Features is what the site was all about yet inactivity again demonstrates what we have long known. More on that later.

So, moving, I think that The Brokers Edge will give a nice central place to display the technologies in real world demos that articulate the finer points of good seo readied sites. Guided navigation, Title Tags, URL’s, relevant content, and the list goes on. When a Realtor considers that the cost of developing a triplicate solution like I so frequently write about using all these tools for well below a $1,000; it makes it a real hard argument to justify proprietary solutions that so many often jump right into. Had it not been for the up sell on established length and name recognition, more people, not just Realtors, would jump on this because it works and it GIVES YOU CONTROL. Besides, when you couple this with The UltimateIDX which was designed and developed to work with ANY real estate site on a LAMP server and provide CRM (client resource management) features along with Multiple Listing Service data directly into the Realtors site, this IS a total solution. It WORKS with Joomla - Open Realty - Word Press and nearly a dozen other open source CMS solutions and sites. I’ll keep you posted.

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3 Comments so far
  1. McBilly September 23, 2007 6:45 pm

    Hi Jared. I came to your site from searching for some free open-realty templates, and as I explore your site and read several articles.. I can see much talent in you. Great achievement on the #1 - #10 ranking for your clients. :)
    Anyway, great sharing. I was much intrigued of your joomly-open-realty-wordpress integration. I hope to do that in the near future.

    Anyway, I will be emailing you soon regarding the open-realty templates. Congratulations again on your great work. Thanks and Best Regards! :)

  2. donna andres October 8, 2007 12:20 pm

    Where do I begin? I have a website with SEO I have paid thousands to keep this site updated by Homes.com and godaddy and a company called Pacific Beach online. I still have no qualified buyers one year later. Help! Should I take the time to learn DreamWeaver or Photoshop and build my own or will you and can you help me build the website?

    I love your website!

    Thanks
    Donna ### Last Name Hidden ###
    #### company name hidden ####

  3. Jared Ritchey October 16, 2007 11:18 am

    Donna, email sent, thanks for your visit.


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