Judging a Book By Its Cover

Posted on June 11, 2007
Filed Under Real Estate News |

Ultimate IDX Facelift 75% increase in responses

The early bird version of the UltimateIDX was something only a mother could love visually and after a redesign and re indexing of one particular site in particular response time from visit to contact has fallen to just 3 minutes on average.

Now what this means is that when a visitor hits the site, the time it takes them to want to take action is under three minutes of doing a search. This client in particular wanted to take his rather basic search interface and spruce it up to be simple, clean, not over designed and to the point and see if that will encourage user interaction. Now I’m always about making the site look as commercial as possible or I wouldn’t be in design. I believe that as much visual expression and detail as possible is essential unless budget prohibits this. Beauty does influence, but facts are facts, and there are many sites out there that are drop dead simple and they out perform high end sites hands down. Why? Well its beyond the focus of this post but I’ll address it I guarantee in a later post.

So by simply cleaning up the design and adding some cleaner navigation a 75% increase in responses is nothing to ignore. The previous design is as follows; http://www.jaredritchey.com/clients/dreamhomessandiego_2.jpg
With the final concept being http://www.jaredritchey.com/clients/dreamhomessandiego_final.jpg

You decide

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