Breakthrough Advertising “The Course”

Posted on July 1, 2007
Filed Under Real Estate News |

Making mad cash with the course that teaches it

Breakthrough Advertising, the money book, written by Eugene Schwartz. When time is of the essence and you need to turn your site into a cash register now, this is the book to have.

Most internet successes that rank do so because of the practice of following the techniques used by highly successful advertising copywriters. Breakthrough Advertising was called the Holy Grail of deep psychological insights that lead to breakthrough marketing campaigns.

The book however is exceptionally rare and considering that it had been listed on ebay just a year ago for $900 says a lot about its extreme value. Don’t believe me? Go try and check it out at your local library. Chances are its in the reference books area and isn’t available for checkout. It would quickly vanish if it were.

Well why go on about this when I can just cut to the chase? Years ago while at the college I witnessed the maintenance people tossing out old college binders into the dumpster and my curiosity (and sense of greed) prompted me to ask why they were tossing such nice three ring binders. Upon closer examination it was clear to see that these were supplemental course materials which sold in the book store from three years prior. The binders were in excellent condition as were most of the contents.

You know what happened. Jared went dumpster diving! I began by tossing as many binders (with course materials included) into the back seat of my car as fast as I could until I could carry no more. It should be obvious what I discovered by now, right? Of all 50+ three ring binders with contents I managed to gather up, 29 turned out to be the materials with a full reprint of Eugene Schwartz’s book Breakthrough Advertising. Apparently part of the marketing course at the college the contents also included an assortment of examples ads, guides on advertising analysis and many dozens of excerpts from seasoned professional copywriters.

Its funny almost. I’m writing about books and course material that I’ve had in boxes in my attic for more than 14 years. I still have the emails in archive that I sent to Michael Senoff asking for an appraisal of the materials. I think I’m going to post 20 of these up for sale after I add to the materials a few additional materials specific to marketing for the web. Price? Lets toss around the idea $250 per copy.

I ask this question. How many of your products do you need to sell to justify spending $250 on a course featuring Breakthrough Advertising which has made more direct marketing millionaires than any other book?

I’m not in the business of publishing and selling books! There is but one exception which is my Rapid Template Design Series, but that too is more of a course than a book per se. Yeah, lets explore this a bit more. EVERY SINGLE WEB SITE OWNER needs good copywriting and every blog would certainly benefit from the techniques that are tried true and tested discussed throughout this course.

I’ll leave it here for now….

Comments

Leave a Comment

If you would like to make a comment, please fill out the form below.

Name (required)

Email (required)

Website

Comments

1 Comment so far
  1. James Bell October 31, 2007 7:59 pm

    Jared I love your site and your posts but it seems you are distracted with other ventures. Every time I look for something you mention I never find it.

    Maybe add images to your posts and links directly. I love all the stuff you publish around the web but damn if it isn’t difficult or impossible to locate.

    JBell


TEMP CODE: GDHXCDX17249629
Close
E-mail It